Product Marketing Manager Global Transfers

About the role

Tabby, a fast‑growing fintech in the UAE, is expanding its money‑app to include global transfers. The company seeks a Product Marketing Manager to own the launch and growth of this new service, turning existing Tabby users into frequent money‑senders.

Key responsibilities

• Develop and execute the go‑to‑market strategy for global transfers, including positioning, messaging and launch sequencing.
• Plan corridor‑by‑corridor roll‑outs, tailoring offers to each remittance route.
• Conduct quantitative and qualitative research to understand the motivations, anxieties and triggers of money senders.
• Translate research insights into product improvements and marketing communications.
• Collaborate with lifecycle, performance and product teams to design acquisition and retention flows that convert users into habitual senders.

Required profile

• Proven experience in product marketing, preferably within fintech or financial services.
• Strong analytical mindset with the ability to derive actionable insights from data and user research.
• Excellent cross‑functional collaboration skills, able to work closely with product, data and performance teams.
• Understanding of the UAE remittance market and the needs of migrant workers is a plus.

Required skills

• Market research and data analysis.
• Go‑to‑market strategy development.
• Messaging and product positioning.