Regional Home Furnishing Direction Leader – Retail

About the role

The Regional Home Furnishing Direction Leader will drive IKEA’s home furnishing strategy across the region, ensuring the brand’s identity shines through in store layouts and interior design solutions. This senior position combines leadership, market adaptation, and customer‑centric design to boost sales and satisfaction.

Key responsibilities

• Support the GM Marketing & Communication manager in executing the country business plan with interior‑design initiatives.
• Lead the home furnishing movement, strengthening IKEA’s brand through expert design guidance.
• Develop and adapt interior‑design solutions to meet local commercial priorities and customer lifestyles.
• Create regional design guidelines and oversee their implementation across stores.
• Deliver on business‑plan targets related to home furnishing direction and profitability.
• Produce market‑specific content for social media and commercial channels.
• Analyse brand capital and home‑visit insights to inform design strategies.
• Mentor and coach interior‑design teams across multiple stores.

Required profile

• Proven leadership experience in retail or home‑furnishing environments.
• Strong background in interior design and ability to translate global concepts to regional markets.
• Track record of developing and implementing design guidelines.
• Experience collaborating with cross‑functional teams, including marketing and communications.
• Ability to analyse customer insights and drive data‑informed design decisions.

Required skills