Regional Marketing Manager (FMCG)

About the role

We are hiring on behalf of our partner to lead the launch and growth of a new FMCG brand across the MENA region. The role will be based in Dubai and will oversee the brand’s market entry in the UAE and Saudi Arabia, working closely with regional distributors.

Key responsibilities

• Develop and lead the regional marketing strategy across MENA, including positioning, value proposition and go‑to‑market approach.
• Plan and execute the brand’s market launch, starting with the UAE and Saudi Arabia.
• Build annual marketing plans tailored to each market, channel and consumer segment.
• Lead marketing across e‑commerce, modern trade, traditional trade and HoReCa channels.
• Partner with distributors to ensure consistent local execution and develop trade‑marketing programmes.
• Create consumer campaigns to drive awareness, trial, repeat purchase and loyalty.
• Oversee digital marketing, social media, content, community‑building and influencer initiatives.
• Manage external creative, media, digital and activation agencies.
• Use market research, consumer insights and sales data to identify opportunities and improve performance.
• Own the marketing budget, campaign calendar and performance‑measurement framework, defining KPIs such as brand awareness, distribution, engagement, conversion, market share and ROI.

Required profile

• 7–10 years of progressive marketing experience with ownership of brand strategy and execution.
• Proven track record launching and scaling new consumer brands in FMCG, food & beverage or related categories.
• Strong knowledge of GCC markets, especially Saudi Arabia and the UAE, and experience working with distributors.
• Commercial understanding of e‑commerce, modern trade, traditional trade and HoReCa.
• Ability to move between strategic planning and hands‑on execution, and to build a lean regional marketing team.
• Excellent agency, stakeholder, budget and project‑management capabilities.
• Entrepreneurial mindset suited to a fast‑growing, startup‑style environment.
• Fluent English; Arabic is highly advantageous.
• Willingness to travel across Saudi Arabia and other MENA markets as required.