Regional Marketing Manager – Middle East

About the role

We are looking for an experienced Regional Marketing Manager to build and scale Wonderful’s brand, ecosystem, and market presence across the Middle East. The role will act as the primary marketing leader in‑region, partnering with the Regional General Manager to align marketing with business priorities and support the full customer lifecycle.

Key responsibilities

• Serve as strategic marketing business partner to the Regional GM, developing and executing regional marketing plans aligned to business objectives and revenue targets.
• Own and execute the regional marketing strategy across the customer lifecycle, including awareness, demand generation, pipeline acceleration, customer marketing, advocacy and retention.
• Plan and deliver integrated marketing programs that drive brand awareness, demand generation, pipeline growth and customer engagement.
• Lead regional field marketing initiatives such as executive engagement, flagship events, customer programs, ecosystem and partner marketing, PR, content and strategic communications.
• Partner closely with leadership, GTM team, and Central Marketing teams to execute regional go‑to‑market initiatives and support revenue growth.
• Localise global messaging, campaigns and product positioning for regional enterprise audiences.
• Develop and execute account‑based marketing (ABM) programs targeting priority enterprise accounts.
• Build relationships with customers, partners, analysts, media and industry influencers to strengthen market presence.
• Manage regional marketing budgets, agency relationships and external vendors.
• Measure, analyse and report on marketing performance, using data and insights to optimise campaigns and maximise ROI.
• Provide regular market intelligence, customer insights and competitive feedback to shape regional and central marketing strategy.

Required profile

• 8+ years of experience in B2B enterprise marketing, with strong background in field marketing and integrated demand generation.
• Proven experience partnering closely with senior business leaders and commercial teams to deliver measurable business outcomes.
• Hands‑on experience across field marketing, executive events, and account‑based marketing (ABM).

Required skills