Senior Sales Supervisor – HORECA

About the role

Gulfa Mineral Water is looking for a dynamic Senior Sales Supervisor to lead its HORECA business across the UAE. The role focuses on expanding market share, driving revenue, and managing a high‑performing sales team within the hospitality and food‑service sector.

Key responsibilities

• Lead and supervise the HORECA sales team to meet and exceed revenue targets.
• Develop and execute strategic sales plans to grow market share across the UAE.
• Build and maintain strong relationships with key decision‑makers in hotels, restaurants, cafés, catering firms, QSRs and distributors.
• Identify new business opportunities and secure high‑value customers.
• Monitor market trends, competitor activities and customer needs to maximize opportunities.
• Prepare accurate sales forecasts, performance reports and business development strategies.

Required profile

• Minimum 10 years of proven UAE HORECA sales experience.
• Extensive network of key decision‑makers in the UAE hospitality market.
• Track record of consistently achieving and surpassing sales targets.
• Strong leadership ability to coach, motivate and manage a sales team.
• Excellent commercial acumen in pricing, negotiations and profitability.
• Valid UAE driving licence.

Required skills

• Proficiency in Microsoft Office.
• Experience with CRM systems.