Senior SEO Specialist (SEO + GEO)

About the role

As a Senior SEO Specialist, you will co‑own organic growth across technical SEO, content optimization, and emerging AI‑driven search experiences. You’ll define and execute the SEO roadmap while helping the business increase qualified organic sign‑ups.

Key responsibilities

• Own the technical SEO strategy and execution, including crawlability, indexation, structured data, sitemaps, canonical tags, redirects, site architecture, and Core Web Vitals.
• Conduct regular technical SEO audits with tools such as Screaming Frog, Ahrefs, and Google Search Console, prioritising improvements based on business impact.
• Develop content architecture and internal linking strategies to strengthen topical authority and organic visibility.
• Build and own the Generative Engine Optimization (GEO) strategy, optimizing content for AI platforms like ChatGPT, Perplexity, and Google AI Overviews.
• Set direction for link‑building and off‑page SEO, identifying data studies, tools, and thought‑leadership assets for digital PR.
• Collaborate with content, product marketing, design, and engineering to improve messaging, information architecture, and technical implementation.

Required profile

• 5+ years of SEO experience, preferably owning organic strategy for a B2B SaaS website.
• Deep technical SEO expertise across crawlability, indexation, structured data, Core Web Vitals, and site architecture.
• Hands‑on experience with SEO platforms such as Ahrefs, Screaming Frog, Google Search Console, and GA4.
• Practical experience with AI‑visibility platforms (e.g., Otterly, Profound) and measurable GEO/AEO results.
• Data‑driven mindset with ability to link organic performance to paying customers.
• Strong communication skills and ability to influence cross‑functional stakeholders.

Required skills

• Ahrefs
• Screaming Frog
• Google Search Console
• GA4
• AI‑visibility platforms (Otterly, Profound)
• Core Web Vitals
• Structured Data & Schema markup
• Link building
• Technical SEO
• Content architecture & internal linking
• Keyword research

What we offer

• Fully remote work environment
• 24 days paid vacation per year
• 10 days paid sick leave
• Educational budget for professional development
• Medical expenses budget of EUR 400 per year
• Hobby and sports expenses budget of EUR 300 per year
• Birthday and anniversary budget
• Online and offline team events