Social Media & Digital Marketing Specialist

About the role

Eternell – Holistic Longevity Clinic is seeking a creative, performance‑driven Social Media & Digital Marketing Specialist to shape its online presence, produce engaging content, and generate qualified patient leads. The role combines strategic planning, content production, and paid‑media management within the healthcare and wellness sector.

Key responsibilities

• Manage and grow Eternell’s profiles on Instagram, Facebook, LinkedIn, YouTube and TikTok.
• Develop and execute monthly social‑media and digital‑marketing calendars.
• Create posts, reels, stories, promotional campaigns and educational healthcare content.
• Shoot, edit and subtitle videos featuring doctors, treatments, patient education and clinic activities.
• Plan and run Meta Ads, Google Ads and lead‑generation campaigns, monitoring performance and ROI.
• Coordinate video shoots with doctors and staff, translating complex medical information into patient‑friendly content.
• Handle online reviews, comments, enquiries and audience engagement.
• Update website content, landing pages, promotional offers and basic SEO elements.
• Conduct competitor analysis and stay current with healthcare and social‑media trends.
• Prepare weekly and monthly reports on content performance, leads and campaign results.

Required profile

• Bachelor’s degree in Marketing, Digital Media, Communications or a related field.
• 2–4 years of hands‑on digital‑marketing and social‑media experience, preferably in a healthcare, wellness or aesthetics setting.
• Strong copywriting and communication skills in English; Arabic is a plus.
• Creative, proactive and able to work independently in a fast‑paced clinic environment.

Required skills

• Instagram, Facebook, LinkedIn, YouTube, TikTok.
• Meta Ads Manager and Google Ads.
• Adobe Premiere Pro, After Effects, Final Cut Pro, CapCut.
• Canva, Adobe Photoshop.
• Professional video shooting with cameras and smartphones.
• SEO, Google Analytics, lead generation and performance reporting.