Vice President – Commercial Strategy (Loyalty Programme)

About the role

The Vice President – Commercials will lead the commercial strategy, financial performance, and monetisation of the Darna loyalty programme. Reporting to senior leadership, the role ensures sustainable revenue growth, profitability and strong economic foundations across all loyalty products, partnerships and initiatives within the Aldar ecosystem.

Key responsibilities

• Define and execute the commercial strategy for Darna’s loyalty offerings, establishing pricing, funding and monetisation models that balance member appeal with financial sustainability.
• Set commercial targets, revenue streams and contribution‑margin frameworks aligned with programme growth ambitions.
• Govern investment prioritisation, capital allocation and stage‑gate approvals from concept through launch.
• Develop, validate and evaluate business cases for new propositions, partnerships and expansions, including ROI models and breakeven analysis.
• Own commercial performance tracking – revenue, costs, margins and profitability – and collaborate with group finance on annual and multi‑year planning.
• Identify cross‑loyalty, cross‑business and ecosystem monetisation opportunities to drive incremental revenue.

Required profile

• Minimum 5 years of senior commercial leadership experience, preferably in loyalty programmes or related ecosystems.
• Proven track record of delivering revenue growth and profitable commercial frameworks.
• Strong governance, risk awareness and stakeholder management capabilities.

Required skills

• Financial Modeling
• ROI Analysis
• Business case development
• Monetisation pricing and funding models
• Partnership Management
• Governance and risk awareness
• Stakeholder Management