Vice President of Loyalty

About the role

This newly created senior leadership position will define and deliver a long‑term digital transformation strategy for a fast‑growing hospitality and consumer‑facing group. The role unites customer experience, employee experience, digital operations, product, data and AI under a single vision.

Key responsibilities

• Develop and execute an enterprise‑wide digital transformation roadmap aligned with business objectives.
• Lead cross‑functional initiatives across CX, product, loyalty, CRM, data, AI and digital operations.
• Create a connected, frictionless customer journey that elevates engagement and service delivery.
• Act as the central point of ownership across internal teams, technology partners and external vendors.
• Design and launch innovative membership and loyalty propositions focused on experience, convenience and exclusivity.

Required profile

• Proven track record leading large‑scale digital transformation programmes in consumer‑focused organisations.
• Strong experience across product management, customer experience, CRM, loyalty, data and digital strategy.
• Ability to influence engineering and technology teams without being a hands‑on technical specialist.
• Experience in fast‑paced, entrepreneurial environments with a build‑from‑scratch mindset.
• Background in digitally advanced retail, e‑commerce, luxury or hospitality businesses is advantageous.

Required skills

What we offer

• Opportunity to shape and lead a business‑critical transformation agenda from the ground up.
• Significant executive visibility and influence within a high‑growth organisation.