AI Lead

About the role

Brand Aid Group is a marketing execution platform for the Middle East, producing point-of-sale materials, in-store visibility, fit-outs, events, activations and exhibitions for consumer brands across 9 markets. It is hiring its first AI hire, reporting to the Group CEO, to bring AI into daily use for the Studio, costing and client service. The role is based in Dubai or Cairo, with regular time in other markets.

Key responsibilities

• Studio: embed AI in briefing, concepting, adaptation across markets and languages and asset management, and give country managers a live view of designer workload and utilisation.
• Costing: build estimation tools that learn from past jobs in the ERP so quotes go out in hours; clean job, cost and pricing data in the ERP.
• Client service: speed up brief intake, automate status updates and reporting, and improve client responses.
• Select, negotiate and integrate tools, building only where nothing else fits, and set rules on client IP, data security and model usage.
• Train people, measure adoption and report monthly to the CEO on hours saved, margin protected and turnaround cut.

Required profile

• 5+ years shipping software, automation or data products inside an operating business.
• 2+ years putting LLMs and AI tools into workflows used daily by non-technical people.
• Experience near creative production, marketing services, agencies or manufacturing.
• Able to explain complex ideas simply to a designer, an estimator and a CFO; English is a must, Arabic helps.
• Comfortable in a fast, multi-country business and willing to spend time in Cairo, Riyadh and Erbil.

Required skills

• Hands-on with AI APIs and no-code/low-code tools, able to connect them to an ERP.
• Odoo experience is a strong plus.

Success looks like a live tool in daily use in each area within 6 months, and a quote turnaround cut from days to hours within 12 months. Apply through LinkedIn with your CV and a one-page example of something you automated that people still use today; no cover letter.