Assistant Manager – Activation Infrastructure & Dynamic Content

About the role

We are looking for a technically minded campaign enablement specialist to build and operate the infrastructure that connects product, offer and content data to marketing activation channels. The role focuses on feed ownership, catalog quality, dynamic‑content rules and reusable templates to enable scalable, accurate campaigns.

Key responsibilities

• Own product, offer and content feeds, defining attributes, refresh cadence, transformation rules and validation checks while monitoring feed health.
• Design and maintain marketing‑ready catalog structures, taxonomies, naming conventions and metadata standards.
• Build reusable dynamic‑content frameworks, decision logic, fallback rules and suppression mechanisms for personalised experiences.
• Create reusable templates and modular content blocks for email, push, app, web and paid‑media activation.
• Define end‑to‑end QA processes, coordinate pre‑launch checks and manage defect resolution.
• Track feed performance, activation lead time and template reuse to drive continuous improvement.
• Coordinate with internal stakeholders and external vendors to ensure activation requirements are met.

Required profile

• 4‑6+ years in MarTech, CRM operations, ecommerce or product‑feed management.
• Experience with multi‑channel marketing execution and cross‑functional collaboration.
• Retail, ecommerce, loyalty or multi‑brand environment background is preferred.
• Bachelor’s degree in a related discipline or equivalent practical experience.

Required skills

• Dynamic‑content rules, decision trees, fallbacks and suppressions.
• Reusable templates and modular content design.
• Google Merchant feeds and API integrations.
• Data mapping, validation and transformation (JSON, XML, CSV).
• Campaign QA, defect management and process design.
• Understanding of catalog and feed concepts, taxonomies and metadata.