Assistant Manager – Content Production & Marketing

About the role

The Assistant Manager – Content Production will create on‑brand copy for all Shukran loyalty touchpoints (CRM, digital, social, in‑store, partnerships) and drive day‑to‑day marketing execution for campaigns. Reporting to the Senior Manager, Marketing, the role works closely with the Content & Creative Manager and the Loyalty Strategy & Growth team.

Key responsibilities

• Own copywriting across CRM (email, push, SMS, app), social media, in‑store collateral and partnership materials.
• Translate campaign briefs into channel‑ready copy – headlines, body text, CTAs, captions and scripts.
• Develop and proofread content in English and Arabic, ensuring cultural relevance and brand consistency.
• Support execution of integrated content calendars, coordinate timelines with agencies, and manage publishing across owned channels.
• Conduct A/B tests, analyse performance metrics and continuously refine copy based on data.

Required profile

• Bachelor’s degree in Marketing, Communications, Journalism or related field.
• 5+ years of copywriting or content creation experience in a fast‑paced, campaign‑driven environment.
• Professional fluency in English and Arabic.
• Experience in retail, e‑commerce, loyalty programmes or FMCG is a strong plus.

Required skills

• CRM and lifecycle marketing content creation (email, push, SMS, app).
• Social media content planning and scheduling tools.
• Content management systems.
• Performance metrics analysis (CTR, open rate, engagement).