Assistant Manager – Digital Channels

About the role

Assistant Manager – Digital Channels will join the Digital Marketing team at Wynn Al Marjan Island, supporting the launch of the UAE’s first integrated resort. The role ensures consistent, high‑quality digital content across all resort platforms.

Key responsibilities

• Own digital content across resort systems, maintaining a single source of truth for text, imagery, video and offers.
• Manage content in CMS, DAM library, website, mobile app, booking engine, CRM/email platform, reservation systems, digital signage and third‑party listings.
• Build and maintain a master content calendar covering campaigns, seasonal moments and new openings.
• Publish, schedule and quality‑check updates across desktop, mobile and app, including proofing and link verification.
• Maintain the digital asset library with naming conventions, tagging, metadata, usage rights and expiry tracking.
• Define content standards, approval workflows, access levels and version control, and train contributing teams.
• Oversee multi‑language localisation and optimise content for search and AI discovery.
• Collaborate with Rooms, F&B, Spa, Entertainment, Gaming, Revenue Management, PR and IT to capture requirements early.
• Track content performance across channels and refine messaging, imagery and calls to action.
• Ensure published content complies with brand guidelines, accessibility, licensing, responsible gaming and data privacy regulations.

Required profile

• Minimum 3 years of experience in digital content management, with at least 2 years managing content across multiple connected platforms.
• Proven track record of owning content operations for a luxury hospitality or multi‑outlet brand, preferably pre‑opening or major relaunch.
• Hands‑on proficiency with enterprise CMS and DAM platforms, CRM/email tools, booking engines and social publishing tools.
• Strong editorial judgement, excellent proofreading skills and working knowledge of SEO, metadata, structured data and digital UX.
• Highly organised with ability to run content workflows, approval processes and version control across stakeholders.
• Fluent in English; additional languages such as Arabic, Russian or Mandarin are a plus.

Required skills

• Enterprise CMS (e.g., Contentful)
• DAM platforms (e.g., Cloudinary)
• CRM/email tools
• Booking engine systems
• Social publishing tools
• SEO and metadata optimisation
• Structured data implementation
• Digital user experience (UX) knowledge

What we offer

• Attractive salary paid in AED
• Excellent leave policy
• Comprehensive healthcare package
• Incentive programmes and additional employee benefits