Assistant Manager - Digital Marketing

About the role

Park Hyatt Dubai is looking for an Assistant Manager - Digital Marketing to support the development, execution and optimisation of the hotel's digital marketing strategy. The role covers digital channels, website performance, search visibility, online reputation and digital campaigns, keeping everything aligned with brand standards and business objectives.

Key responsibilities

• Manage and maintain the hotel website, landing pages and digital content, coordinating updates on rooms, restaurants, spa, golf, offers and promotions, and working with Hyatt Corporate Digital, agencies and internal stakeholders.
• Implement SEO strategies, conduct keyword research and optimise content, metadata and landing pages to improve organic visibility and conversions.
• Support paid digital campaigns across channels, coordinate assets, tracking and reporting, work with agencies, help manage campaign budgets and optimise ROI.
• Track website, campaign and channel performance with analytics tools, prepare monthly digital performance reports and monitor traffic, conversion rates and booking performance.
• Monitor online listings and content consistency across OTAs and third-party platforms, track online reviews and support reputation management.

Required profile

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Hospitality Management or a related field.
• Minimum 3-5 years of experience in Digital Marketing, E-commerce, Digital Communications or a similar role, preferably in hospitality, travel, luxury or lifestyle.
• Strong analytical, reporting, project management and organisational skills, with excellent communication and stakeholder management.

Required skills

• Website CMS, SEO and website performance optimisation
• Google Analytics (GA4), Google Tag Manager, Google Search Console and digital reporting tools
• Digital advertising: Google Ads, display, programmatic and performance marketing
• Meta Business Suite, email marketing platforms, CRM systems and basic HTML/CSS
• Microsoft Office (Excel, PowerPoint, Word)