Assistant Manager - Group Marketing

About the role

The Assistant Manager – Group Marketing supports the dealership and OEM in promoting products and services to current and prospective customers. This role monitors market trends, analyses competition, and creates engaging campaigns and events that align with business objectives.

Key responsibilities

• Develop and implement comprehensive marketing strategies that target identified audiences and meet dealership and OEM requirements.
• Plan, manage and execute marketing campaigns across multiple channels, ensuring creativity and relevance.
• Conceptualise, organise and deliver events that generate leads, increase brand visibility and support sales targets.
• Design and execute public‑relations initiatives to strengthen online and offline presence.
• Build and maintain partnerships and collaborations to enhance campaign impact.
• Conduct market research to track consumer preferences, competitor activity and emerging trends, adapting strategies accordingly.
• Work closely with the CRM and sales teams to manage customer data, convert enquiries into sales and nurture relationships.

Required profile

• Proven ability to develop and execute marketing strategies and campaigns.
• Experience coordinating events and managing cross‑functional projects.
• Strong analytical mindset for market research and trend monitoring.
• Effective collaboration with sales, CRM and other internal teams.

Required skills

• CRM software