Assistant Manager – High Value Customer Marketing

About the role

The Assistant Manager – HVC Activation will own the end‑to‑end execution of Shukran’s high‑value customer program, delivering premium activations and exclusive experiences across GCC markets. This hands‑on role sits at the intersection of data, campaign management and on‑ground event delivery, requiring strong Arabic communication and frequent travel.

Key responsibilities

• Plan, coordinate and execute premium customer activations and events, managing logistics, invitations, partner relationships and post‑event follow‑up.
• Prepare audience segmentation, manage campaign timelines and ensure accurate delivery across CRM, creative and concept teams.
• Track performance against KPIs, generate insight reports for leadership and flag any anomalies early.
• Collaborate with analytics, CRM, marketing and retail brand teams to align on strategy and maintain consistent standards across all GCC territories.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• 4–5 years of experience in loyalty marketing, CRM or customer lifecycle management.
• Fluent in Arabic (spoken and written) with strong customer‑facing confidence.
• Ability to work independently with campaign data and manage multiple workstreams.

Required skills

• Salesforce
• CRM tools (e.g., Bloomreach)
• Customer segmentation and audience targeting
• Productivity tools
• PowerPoint
• Data summarization
• Excel