Assistant Professor of Marketing – Digital Marketing

About the role

The Marketing concentration of our BBA program is being rebuilt around digital fluency. We seek a faculty member to teach, research, and shape a recognised pathway for students entering the digital economy.

Key responsibilities

• Teach courses such as Principles of Marketing, Consumer Behaviour, Digital Marketing, Social Media Marketing, Marketing Analytics, Digital Business Models and Strategic Marketing.
• Use capability‑based assessment with live projects, certifications and portfolios, employing tools like Google Analytics 4, Google Ads, Meta Ads Manager, SEO/SEM platforms, HubSpot or equivalent CRM, social listening and AI‑assisted content tools.
• Supervise capstone projects and internships, maintain a Scopus Q1 publication pipeline, and pursue external or industry‑funded research.
• Lead continuous improvement of the Marketing concentration, map CLOs to programme competencies, run Assurance of Learning cycles and prepare course files to CAA and AACSB standards.
• Build partnerships with digital agencies, retailers, e‑commerce and tourism operators, and serve on college and university committees.

Required profile

• PhD in Marketing or a closely related field recognised by the UAE Ministry of Higher Education and Scientific Research.
• Minimum one year of university teaching experience after the PhD and a Scopus h‑index of 5 or above (include Scopus author profile link).
• Evidence of effective university teaching, fluent English (Arabic an asset), and preferably industry experience in digital marketing or collaborative projects with industry.
• Knowledge of programme development, competency mapping, assessment design and familiarity with accreditation standards (CAA, AACSB, EQUIS, AMBA or ACBSP).
• Professional certifications such as Google Digital Marketing/Analytics, Meta Blueprint, HubSpot, or equivalent are preferred.

Required skills

• Google Analytics 4
• Google Ads
• Meta Ads Manager
• SEO/SEM tools
• HubSpot or equivalent CRM/automation platform
• Social listening tools
• AI‑assisted content creation tools