Associate Manager CRM (Consumer)

About the role

The Associate Manager CRM (Consumer) will own the lifecycle and retention marketing strategy across five markets for a fast‑scaling D2C brand. Reporting to the Senior Ecommerce Manager, this role works closely with Growth, Performance Marketing and Merchandising teams to boost customer lifetime value through email, SMS, WhatsApp and push channels.

Key responsibilities

• Develop and execute email/SMS/WhatsApp/push lifecycle campaigns for all markets, segmenting customers and designing win‑back flows.
• Design, launch and manage a loyalty/rewards program when introduced, aligning messaging with merchandising and paid campaigns.
• Report retention KPIs, collaborate with data analysts on targets, and own the annual CRM plan and budget.
• Test and optimise messaging, timing and offers per market and language (EN/AR), and brief creative designers for campaign assets.

Required profile

• 5‑7 years of experience in CRM, lifecycle or retention marketing, preferably in e‑commerce/D2C.
• Hands‑on experience with a marketing automation platform such as Klaviyo, Clevertap or Moengage.
• Fluency in English; Arabic proficiency is a strong plus.
• Data‑literacy for customer segmentation and cohort analysis.

Required skills

• Moengage
• Clevertap
• Klaviyo