B2B Account Manager (F&B & HORECA)

About the role

Watermelon Ltd is hiring a B2B Account Manager in Dubai to own and manage a portfolio of business buyers in the F&B and HORECA sectors. The role covers account growth, retention, payment discipline and CRM management, working closely with suppliers and internal teams.

Key responsibilities

• Manage a portfolio of B2B buyers, build relationships with business owners, procurement managers and purchasing teams, and act as the main point of contact for their needs.
• Drive repeat purchasing, order frequency, GMV growth and wallet share, and identify upselling and cross-selling opportunities.
• Monitor account performance against monthly commercial targets and work with suppliers and internal teams on product availability, pricing and customer satisfaction.
• Identify declining, dormant or at-risk accounts, investigate churn risk, and run account recovery and reactivation plans.
• Monitor payment terms, outstanding dues and credit utilization, follow up on payments, and coordinate with Finance, Credit and Collections on overdue accounts.
• Maintain accurate account data, trends and follow-ups in the CRM, prepare account reviews and recovery plans, and ensure each account has clear ownership and documented next steps.
• Collaborate with Commercial, Operations, Finance, Customer Support and Product teams to resolve order, pricing, delivery and payment issues.

Required profile

• Bachelor's degree in Business Administration, Marketing, Hospitality or a related field.
• Minimum 3 years of proven B2B or Key Account Management experience.
• Strong preference for UAE experience in F&B distribution, HORECA supply, foodservice procurement, hospitality supply chains or B2B marketplaces.
• Experience managing an existing portfolio of commercial accounts and improving retention and revenue.
• Good understanding of invoicing, payment terms, receivables and customer credit.
• Professional fluency in Arabic and English is highly preferred; a UAE driving licence is an advantage.

Required skills

• CRM systems, preferably Zoho, Salesforce or HubSpot
• Excel
• Communication, negotiation, problem-solving and relationship management

What we offer

• Health insurance
• Visa support
• Reimbursement of mobile bills