Brand and Marketing Programme Delivery Specialist

About the role

The Corporate Communications Marketing and Brand team conveys the essence of Emirates Group internally and to customers worldwide. The Brand and Marketing Programme Delivery Specialist develops and delivers MarComms activities defined by the Manager Brand and Marketing Programme Delivery, supporting the brand strategy of the business unit and the Emirates/dnata brands. The role works closely with CCMB and business unit capabilities, builds a roadmap of the portfolio and implements integrated brand and marketing programmes.

Key responsibilities

• Communicate the brand strategy and business unit activities to stakeholders and turn them into clear, measurable objectives for specialist teams.
• Work with market research, strategic planning, analytics and insights to inform brand, product and customer positioning.
• Drive the content of the MarComms programme, covering run and build marketing requirements, and define, track and report run requirements.
• Incorporate build roadmap elements into the business unit roadmap and escalate variances; proactively share risks and concerns with leadership.
• Optimise build, delivery and measurement of planned business unit changes across customer communication touchpoints.
• Manage campaign spend within budget, intervening early on forecasted overspend or underspend.
• Collaborate with account management on cross-selling and data alignment, and help specialist teams mitigate risks such as data governance, cybersecurity and legal issues.
• Stay up to date with modern marketing and marketing technology, and focus on continuous professional development.

Required profile

• 5+ years of experience in marketing and media, communications or brand/product management.
• Degree or honours in Marketing or Communications (12+3) or equivalent.
• Project management certification.
• Proven ability to manage senior stakeholders, influence decision-making and work across functions.

Required skills

• Understanding of customer journey development across digital and non-digital touchpoints.
• Understanding of 360 marketing and ability to deliver marketing communications campaigns.
• Broad knowledge of marketing technologies including automation programs, marketing data management and the CCMB operational value chain.
• Ability to collaborate on functional requirement briefs with UX/IBE, Customer Strategy and Retention, Media and Performance Marketing, Customer Insight, Marketing Analytics and EA teams.

What we offer

• An attractive tax-free salary.
• Travel benefits exclusive to the industry, including discounts on flights and hotel stays.