Brand & Community Executive – Social Media (Arabic Speaker)

About the role

We are looking for a dynamic Brand & Community Executive who lives and breathes social media, speaks Arabic fluently and can create content that resonates with GCC audiences. Based in Dubai, you will shape the online voice of a leading retail and distribution company operating in entertainment, lifestyle and consumer brands.

Key responsibilities

• Develop and publish engaging content across Instagram, TikTok, Snapchat and other platforms in both Arabic and English.
• Build and nurture authentic online communities, driving conversations that go beyond follower counts.
• Translate product launches and marketing campaigns into shareable social moments.
• Monitor trends, memes and pop‑culture cues to keep the brand’s voice fresh and relevant.
• Collaborate with designers, creators and the wider marketing team to bring ideas to life.
• Track engagement metrics, analyse performance and optimise content strategy.

Required profile

• Minimum 3 years of experience in social media, community management, content creation or brand marketing.
• Native or fluent Arabic with strong English communication skills.
• Proven ability to write compelling copy and tell stories that drive interaction.
• Deep understanding of Gen Z audiences and GCC digital culture.
• Experience in retail, lifestyle, entertainment, gaming, media or creative agencies is a plus.

Required skills

• Content creation for Instagram, TikTok, Snapchat and similar platforms.
• Basic video editing and content production.