Brand Manager (Banking)

About the role

We are seeking a strategic, customer‑focused brand leader to strengthen our brand positioning in the UAE and drive high‑impact sponsorship, CSR, and diversity & inclusion programmes.

Key responsibilities

• Lead the development and stewardship of the brand in the UAE market.
• Shape sponsorship, CSR, and community‑impact programmes.
• Drive diversity and inclusion communications, amplifying visibility of women and people of determination.
• Build relationships with national bodies, external partners, agencies, and senior internal stakeholders.
• Ensure a consistent tone of voice across English and Arabic communications.
• Adopt a digital‑first approach to integrated marketing communications and PR.
• Use customer insight and market understanding to guide brand initiatives.
• Manage budgets responsibly and maximise return on investment.
• Provide strategic brand counsel and support reputation management when required.

Required profile

• 10–15 years of relevant experience in banking, financial services or comparable marketing environments.
• Demonstrated interest in CSR, diversity & inclusion and customer‑centric brand building.

Required skills

• Agency management
• Budgeting
• Communication
• Market understanding
• Stakeholder management
• Customer insight
• Brand strategy