Brand Manager (Banking) – UAE

About the role

We are seeking a strategic, customer‑focused brand leader to strengthen our brand positioning in the UAE. The role will partner closely with marketing, communications, corporate affairs, and business teams to deliver a consistent brand experience and connect brand activity to commercial priorities.

Key responsibilities

• Lead the development and stewardship of the brand in the UAE market.
• Shape sponsorship, CSR, and community‑impact programmes.
• Drive diversity and inclusion communications, amplifying visibility of women and people of determination.
• Build relationships with national bodies, external partners, agencies, and senior internal stakeholders.
• Ensure a consistent tone of voice across English and Arabic communications.
• Take a digital‑first approach to integrated marketing communications and PR.
• Use customer insight and market understanding to guide brand initiatives.
• Manage budgets responsibly and maximise return on investment.
• Provide strategic brand counsel and support reputation management when required.

Required profile

• 10–15 years of experience in banking, financial services, or a comparable marketing environment.
• Strong brand strategy, stakeholder‑management, budgeting, agency‑management, and communication skills.
• Genuine interest in CSR, diversity & inclusion, and customer‑centric brand building.