Brand Manager, CVRM, Gulf

About the role

The Brand Manager will drive the launch and growth of AstraZeneca's cardiovascular, renal and metabolism portfolio across the Gulf region, shaping strategy, positioning and resource allocation to maximize sales and patient impact.

Key responsibilities

• Own end‑to‑end launch strategy, including pre‑launch, launch and post‑launch phases, and develop market‑shaping initiatives.
• Lead a large matrix cross‑functional team, establishing governance, launch readiness reviews and performance tracking.
• Develop and execute integrated omnichannel campaigns, manage launch budget and resource prioritisation.
• Build and maintain strategic relationships with internal and external stakeholders, including KEE development and sales enablement.
• Ensure all promotional activities comply with AstraZeneca’s Code of Ethics and local regulations.

Required profile

• Bachelor’s degree in a medical‑related field.
• Minimum 3 years of marketing experience in the pharmaceutical or FMCG sector.
• Strong expertise in market analysis, research, forecast analysis and business case development.
• Proven leadership skills with ability to work cross‑functionally and drive results with minimal supervision.

Required skills

• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint
• Forecast analysis
• Market research
• Financial business acumen
• Business case development