Brand Manager - FMCG Personal Care & Beauty

About the role

A well-established heritage personal care brand specialising in fragrances and toiletries is looking for an experienced Brand Manager to lead its marketing strategy and drive brand growth across the Middle East. The role covers brand development, new product innovation, integrated marketing campaigns and consumer engagement, working closely with sales, e-commerce and trade marketing teams. Candidates currently based in India who are willing to relocate to Dubai are also encouraged to apply.

Key responsibilities

• Develop and execute brand strategies and annual marketing plans aligned with business objectives.
• Lead new product development from concept and fragrance selection through packaging design and production.
• Plan and run integrated marketing campaigns across digital, traditional and outdoor media.
• Conduct consumer research and evaluate market trends to guide product innovation.
• Create product launch toolkits, promotional materials and marketing assets consistent with brand positioning.
• Monitor brand performance, market share and competitor activity and turn findings into marketing actions.
• Maintain consistent brand messaging across online and offline touchpoints.
• Coordinate retail promotions, campaigns and brand activations with sales, e-commerce and trade marketing teams.

Required profile

• MBA from a top management institute.
• 5-10 years of brand management experience in FMCG, preferably in personal care, beauty, fragrances or toiletries.
• Proven track record of successful new product development (NPD).
• Strong project management skills and the ability to handle several long-term initiatives at once.
• Excellent communication, presentation, analytical and cross-functional collaboration skills.

Required skills

• Knowledge of consumer research methodologies and the Middle East media landscape.
• Experience planning and running integrated marketing campaigns across multiple channels.
• Understanding of brand management, marketing strategy and product lifecycle management.

Salary: AED 18,000-19,000 per month. Applications close on 30 November 2026; interested candidates submit their CV by email.