Brand Manager - Nutraceuticals (GCC)

About the role

NOW Foods is looking for a Brand Manager to own the end-to-end management of its nutraceutical brand across GCC markets. The role covers strategy, commercial performance and operational execution, with accountability for revenue growth, profitability and market share, while complying with healthcare regulations, internal governance and brand guidelines. It works closely with Sales, Marketing, Medical, Supply Chain, Regulatory, Finance and Digital teams.

Key responsibilities

• Own the brand's short- and long-term strategy and lead annual business planning, taking direct accountability for the brand P&L (revenue, gross margin, marketing and trade spend)
• Define distribution strategy, expand high-potential accounts, rationalise underperforming channels and contribute to tender and institutional business planning
• Manage the annual brand marketing and trade budget across offline and online channels, monitor accruals and variances and ensure compliance with brand guidelines and regulatory requirements
• Translate global strategy into local marketing plans covering medical promotion, trade activities and digital campaigns, and drive omnichannel execution
• Lead brand-level forecasting and demand planning, work with Supply Chain on product availability, and manage slow-moving and near-expiry stock
• Support new product initiatives, line extensions and portfolio optimisation, and define medical detailing priorities and field team segmentation
• Coach field teams, conduct selective field visits and use CRM insights to improve customer engagement
• Build a collaborative, accountable team and maintain strong relationships with internal and external stakeholders

Required profile

• Bachelor's degree in Pharmacy, Nutrition or a related field, with an MBA
• 8+ years of brand management and business development experience in the wellness/healthcare industry across pharmacies, tender and e-commerce channels
• Strong experience managing teams in nutraceuticals, dietary supplements, consumer healthcare or a similar consumer-led sector
• Proven responsibility for a significant brand, category, portfolio or business unit, with hands-on P&L, pricing and budget management
• Experience managing international brand principals, manufacturers or regional partners strongly preferred

Required skills

• Commercial negotiation, stakeholder management and influencing
• Critical thinking
• Team leadership and coaching