Brand Manager (Retail)

About the role

We are seeking a Brand Manager to develop and implement brand strategies that strengthen market presence and equity across the GCC and Middle East. The role will oversee brand positioning, identity, and guidelines across all marketing channels.

Key responsibilities

• Develop and execute brand strategies to enhance market presence and equity.
• Manage brand positioning, identity, and guidelines across online and offline channels.
• Plan and run marketing and promotional campaigns aligned with brand objectives.
• Lead product launches, brand activations, and retail marketing initiatives.
• Ensure consistency in communication, packaging, advertising, and visual identity.
• Monitor brand performance, market trends, and competitor activities within the GCC/Middle East.
• Collaborate closely with sales, design, digital teams, and external agencies.
• Analyze campaign effectiveness, prepare performance reports, and recommend improvements.
• Manage brand marketing budgets and ensure cost‑effective resource use.
• Support sales teams with brand tools, marketing materials, and promotional plans.

Required profile

Required skills