Brand Manager (UAE National Only)

About the role

Masdar, the Abu Dhabi Future Energy Company, is looking for a Brand Manager based in Abu Dhabi. The role leads the development, refinement and consistent application of the company brand across all touchpoints, covering brand identity, guidelines and visual systems. It is open only to UAE nationals.

Key responsibilities

• Support the delivery of the unit's business plans and help develop and deliver the annual operational business plans and KPIs, contributing to performance monitoring and reporting.
• Manage all branding and advertising activities, including brand identity, core values, unique selling points, brand guidelines and visuals.
• Lead branding projects such as audits and research to improve brand reputation and equity.
• Manage brand visuals and design assets produced internally or with third-party vendors, ensuring consistency and quality.
• Manage the internal branding team, setting individual objectives, managing performance, developing staff and giving formal and informal feedback.
• Oversee the execution of designs, creative briefs for marketing initiatives, and all newly branded applications and materials.
• Ensure brand visuals and assets used in events are aligned with the brand identity and delivered to a high standard.
• Support the consistent visual representation of the company across digital platforms and channels.

Required profile

• Preferred: MBA or relevant master's degree from a top-tier internationally recognized university, or a bachelor's degree in communications, mass media, marketing or a related discipline.
• Preferred: at least 8 years of experience in senior branding, visual identity management and brand architecture roles for large organizations, or equivalent experience.
• Preferred: previous work on brand audits and research.
• UAE national only.

Required skills

• Exceptional verbal and written communication and interpersonal skills, with a consultative approach in a corporate, multifunctional environment.
• Strong project management skills and understanding of building a project delivery culture.
• Experience collaborating with marketing teams on visual and brand alignment across multi-channel deliverables.
• Knowledge of the latest sustainability trends.
• Strong knowledge of budget management.