Brand Strategist & Creative Producer

About the role

Subko is looking for a Brand Strategist & Creative Producer to shape and communicate its narrative across the UAE. The role blends brand strategy, creative direction and content production to connect online audiences with the physical café experience.

Key responsibilities

• Brand Strategy: define and maintain Subko’s brand persona for the UAE market, own the tone of voice across all touchpoints, and act as the internal guardian of brand consistency.
• Brand Communication & Creative Direction: lead outward‑facing brand communication, develop concepts, write copy for campaigns, product launches and social media, and direct photo/video shoots.
• Content Strategy: create and maintain a content strategy for Instagram, TikTok and future platforms, establishing pillars, formats and publishing cadence.
• Product Drop & Campaign Storytelling: turn each product launch into a full brand moment, linking products to Subko’s craft, provenance, design and culture.
• Online‑Offline Integration: design content that draws audiences into the physical space and ensure the in‑store experience reflects online promises.

Required profile

• Strong understanding of Dubai’s specialty coffee, hospitality, design and cultural landscape.
• Ability to translate Subko’s heritage into a locally resonant brand narrative without diluting its origins.
• Experience managing end‑to‑end creative projects, from concept through production.
• Comfort working cross‑functionally with operations, community and retail teams.

Required skills

• Canva
• CapCut
• Lightroom
• Premiere Pro