Business Development Manager - Custom PC Brand, GCC

About the role

A UK-established premium custom PC brand with more than 20 years of profitable trading and an official Aston Martin co-branded product line has launched in the Middle East and is hiring its first commercial hire in the region. There is no inherited account list or mature territory: you will help decide where the opportunity lies, open the doors, build relationships and take deals from first conversation to close. The role covers business development across the UAE and wider GCC.

Key responsibilities

• Target customers who value premium, tailor-made hardware, such as government entities, universities, esports organisations, gaming studios, family offices and enterprises with serious compute requirements.
• Work closely with leadership and technical teams to shape the regional go-to-market strategy, build pipeline and turn customer needs into the right solution, from a single high-end workstation to a full esports facility.
• Represent the brand at events, exhibitions, launches and partnership opportunities, building relationships that drive long-term growth.

Required profile

• Proven track record of winning new business, opening accounts or building new markets.
• Strong B2B sales experience across hardware, gaming, consumer electronics or a closely related technology sector.
• Good understanding of how business is done across the UAE and wider GCC.
• Comfortable selling to very different audiences, from government and education to founders and enterprise buyers.
• Genuine interest in PCs, gaming and technology, with curiosity about the product rather than reliance on a generic sales pitch.
• Arabic is a plus, especially with government and family office customers.
• Experience launching a brand into a new market, relationships across esports, education or government procurement, and a UAE driving licence are also useful.

Required skills

• Pipeline management, forecasting and closing.
• B2B sales in hardware, gaming or consumer electronics.

The position is permanent with a competitive package.