Cluster E-Commerce Manager

About the role

The Cluster E-Commerce Manager develops, implements and optimises the e-commerce and digital marketing strategy for a hotel portfolio within the Accor network, which includes more than 45 brands, 5,500 hotels and 10,000 restaurants and lifestyle destinations. The role focuses on maximising online revenue, increasing direct bookings, improving website conversion and strengthening digital visibility across all hotels in the cluster. It works closely with Revenue Management, Sales, Marketing, Reservations and hotel leadership, and ensures e-commerce activities comply with brand standards and corporate digital guidelines.

Key responsibilities

• Grow direct bookings by reviewing website and microsite performance, fixing broken links and outdated content, and coordinating SEO recommendations with brand teams.
• Manage daily distribution across central reservation systems, channel managers and OTA extranets, checking rate plans, inventory and channel configurations, and monitoring connectivity and booking delivery.
• Monitor pricing across brand websites, OTAs and metasearch platforms, investigate revenue leakage and parity issues, and escalate significant distribution risks to the Cluster Director.
• Monitor OTA performance, content quality and conversion, and implement approved promotions, seasonal campaigns and paid visibility activities.
• Support direct and OTA advertising campaigns, review content, offers and landing pages, and track spend, attributed revenue, conversion and return on advertising spend.
• Produce regular eCommerce and distribution reports on direct and OTA revenue, room nights, ADR, channel contribution, traffic, conversion and source markets, and recommend actions for underperforming hotels, channels and campaigns.
• Support digital initiatives for food and beverage, meetings and events and ancillary revenue, and coordinate with Marketing on content requirements.

Required profile

• Bachelor's degree in E-Commerce, Business Administration or a related discipline.
• Minimum 3-5 years of experience in digital marketing, e-commerce or online distribution, preferably in hospitality.
• Experience managing digital marketing for multiple hotels is an advantage.

Required skills

• Strong understanding of hotel e-commerce, direct booking strategies and website conversion optimisation.
• Analytical, commercial, communication and project management skills.
• Ability to manage multiple priorities and work with cross-functional teams.