Cluster E‑Commerce Manager

About the role

The Cluster E‑Commerce Manager will develop and execute e‑commerce and digital marketing strategies for a portfolio of hotels, driving online revenue, direct bookings and brand visibility.

Key responsibilities

• Develop and implement cluster‑wide e‑commerce strategies aligned with commercial objectives.
• Manage hotel websites, ensuring accurate content, attractive offers and an enhanced user experience.
• Drive direct bookings through website and conversion rate optimisation.
• Monitor traffic, booking patterns and KPIs to identify growth opportunities.
• Collaborate with Revenue Management, Sales, Reservations and Marketing to optimise online distribution.
• Plan, execute and optimise digital campaigns across search engines, social media and display advertising.

Required profile

• Bachelor’s degree in E‑Commerce, Business Administration or related field.
• 3–5 years of experience in digital marketing, e‑commerce or online distribution, preferably in hospitality.
• Strong analytical, commercial and project‑management abilities.
• Ability to manage multiple priorities and work cross‑functionally.

Required skills

• Website optimisation and conversion rate optimisation.
• Digital campaign management (search, social, display).
• Understanding of hotel e‑commerce and direct‑booking strategies.