Cluster E‑Commerce Manager

About the role

The Cluster E‑Commerce Manager will develop and optimise e‑commerce and digital marketing strategies for a portfolio of Accor hotels in Dubai, driving direct bookings and online revenue.

Key responsibilities

• Analyse website performance, identify conversion opportunities and implement improvements to boost direct bookings.
• Maintain accurate hotel content, manage SEO recommendations and coordinate website updates with brand teams.
• Oversee daily distribution across central reservation systems, OTA extranets and channel managers, ensuring rate parity and inventory accuracy.
• Monitor OTA performance, manage promotions and paid visibility campaigns, and conduct regular partner performance reviews.
• Support digital advertising campaigns, track spend, revenue and ROAS, and ensure proper tracking and reporting.
• Prepare regular e‑commerce and distribution reports, analyse trends and recommend commercial actions.

Required profile

• Bachelor’s degree in E‑Commerce, Business Administration or related field.
• 3–5 years of experience in digital marketing, e‑commerce or online distribution, preferably in hospitality.
• Strong analytical, commercial and project‑management abilities.
• Proven ability to work cross‑functionally with revenue, sales, marketing and hotel teams.

Required skills

• SEO
• Digital marketing platforms
• E‑commerce and OTA management systems
• Channel management tools
• Data analysis and reporting