Content Writer

About the role

Bin Yaber Driving Institute L.L.C is hiring a Content Writer within its Business Development and Marketing department. The role covers writing content for digital and print channels, social media, websites and paid advertising, supporting lead generation and marketing campaigns. It is a permanent position with a salary of AED 6,000 to AED 7,000 per month.

Key responsibilities

• Create clear, engaging and persuasive content for digital and print platforms, aligned with the company's tone, brand identity and marketing objectives.
• Write social media posts, captions, articles, blogs, newsletters and promotional content, including posts, reels, stories and videos.
• Develop content for marketing campaigns, advertisements, service promotions and seasonal campaigns.
• Write SEO-friendly website content, including service pages, landing pages and FAQs, and conduct keyword research.
• Create content for paid advertising campaigns on Google Ads and Meta Ads, and support lead generation with compelling copy.
• Collaborate with the marketing and design teams, contribute creative ideas and help build monthly content calendars.
• Research industry trends, customer behaviour and competitor content, and stay up to date with social media trends.
• Perform any other tasks assigned by the immediate supervisor.

Required profile

• Bachelor's degree.
• 2-3 years of experience.
• UAE nationality; no gender preference stated.

Required skills

• Content writing and communication skills.
• SEO knowledge and keyword research.
• Planning, organisation, teamwork, time management, creativity and innovation.