Content Writer – SEO & Digital Marketing Focus

About the role

We are seeking an experienced Content Writer to create SEO‑optimized, conversion‑focused content for our digital platforms. The role involves translating complex UAE business and regulatory topics into clear, engaging copy that supports lead generation and brand awareness.

Key responsibilities

• Produce high‑quality SEO blogs, website pages, landing pages and service pages aligned with business objectives.
• Develop press releases, thought‑leadership articles and industry‑focused content.
• Write compelling copy for marketing campaigns, email, WhatsApp and social media.
• Conduct keyword research and optimise content for search intent and conversions.
• Collaborate with SEO, social media, design and video teams to ensure consistent brand communication.
• Research UAE business setup, company formation, free zones and related regulatory requirements.

Required profile

• 3–4 years of professional content writing or copywriting experience, preferably within the UAE.
• Strong English writing, editing and proofreading skills.
• Ability to simplify complex business, financial or regulatory topics.
• Excellent organisational skills and ability to manage multiple projects and deadlines.

Required skills

• Digital Marketing
• ChatGPT
• Keyword Research
• Content Writing
• Claude
• Copywriting
• Gemini
• SEO