Country Insights Business Partner

About the role

The Country Insights Business Partner is the primary insights interface for assigned affiliates. The role ensures that affiliate leadership and marketing teams have the market intelligence, competitive analysis and customer understanding needed to make informed decisions. It combines local knowledge of the healthcare and diagnostics landscape with access to the global Insights function, working closely with Insights Business Specialists. The scope of impact is affiliate-level, influencing commercial planning and marketing investment decisions.

Key responsibilities

• Develop and deliver regular market and competitive reports, monitoring competitor activity, product launches, pricing moves and market access developments
• Conduct affiliate-specific analyses such as local competitive assessments, market sizing and opportunity identification
• Support business planning with evidence-based market context and recommendations, taking part in planning cycles, commercial reviews and launch readiness assessments
• Collect local field intelligence, competitor signals and customer feedback, and feed it back to global teams
• Advise on areas needing further investigation and connect affiliates to the right global specialists
• Drive adoption of global data products, dashboards and insight tools, and gather feedback on their relevance and usability
• Maintain awareness of local data vendors and syndicated sources, and advise on local data buying priorities

Required profile

• Bachelor's degree in business, marketing, life sciences, economics or a quantitative discipline; master's degree or equivalent preferred
• 5 to 8 years of progressive experience in market research, competitive intelligence, commercial analytics or a related function
• Advanced understanding of the IVD market, healthcare systems and laboratory workflows; diagnostics, life sciences or medtech experience required
• Track record of producing market analyses, competitive reports and strategic recommendations
• Ability to advise and challenge business leadership in a matrixed environment, with excellent written and spoken English and local language proficiency where required

Required skills

• Proficiency with market research platforms and BI/visualization tools such as Tableau and Power BI
• Comfortable interpreting dashboards, statistical outputs and market models