Creative Director – MENA Creative Studio

About the role

The Creative Director will lead the new MENA creative studio, delivering locally relevant, performance‑driven creative for Gemini, Google AI Mode and other products across KSA, Egypt, Morocco and Iraq. You will own the creative response to briefs, set quality standards and guide a multidisciplinary team.

Key responsibilities

• Lead concepting and execution of lower‑funnel, conversion‑focused campaigns and adaptations for each market.
• Review all work before client delivery, ensuring consistent craft, brand and performance standards.
• Ensure creative is authentically local, working with market copywriters from brief inception.
• Direct and develop copy, design and motion teams, embedding AI‑enabled workflows.
• Present creative work and rationale to client stakeholders and refine strategy using performance data.

Required profile

• 10+ years of creative experience, including at least 3 years as an Associate Creative Director or Creative Director.
• Strong portfolio of digital and performance creative (video, social, display).
• Deep understanding of MENA markets and culture; Arabic language skills highly desirable.
• Hands‑on experience with generative AI tools in creative production.
• Fluent English.

Required skills

• Generative AI tools (e.g., Gemini)