Creative Director - Social Media

About the role

Viola is looking for a Creative Director - Social Media to transform and elevate its social creative offering. You will lead an established team of creatives, driving a faster, smarter and more agile operation that delivers standout social-first content, from turning cultural insights and trends into creative ideas to leading rapid production and platform-native delivery. You will work closely with the Business Director and the wider Creative, Strategy and Production teams.

Key responsibilities

• Lead and inspire the social creative team, setting high creative standards across always-on content, campaigns, reactive social and pitches.
• Turn briefs, cultural insights and emerging trends into engaging ideas and production-ready concepts.
• Oversee creative quality from concept to delivery, giving clear direction and timely feedback.
• Lead social-first content across short-form video, Reels, TikTok, creator-led content, carousels and emerging formats.
• Develop faster, more efficient production workflows that improve turnaround times while keeping quality.
• Integrate AI tools into ideation, editing and content production.
• Collaborate with Social, Creative, Strategy, Production, Media and PR teams on integrated campaigns.
• Present creative ideas to clients, contribute to pitches and help grow existing accounts.
• Transform and develop the team through improved processes, coaching, talent development and recruitment of social-native content creators.

Required profile

• 8+ years of experience in social-first creative, digital content or advertising, with proven creative leadership.
• Strong portfolio of social-first campaigns, platform-native content and short-form video.
• Experience leading multidisciplinary creative teams and improving workflows and production processes.
• Degree in a relevant discipline or equivalent practical experience.

Required skills

• Hands-on knowledge of social platforms, mobile production, emerging formats and digital trends.
• Experience working with content creators and building creator-led content capabilities.
• Knowledge of AI-assisted creative tools and their use in content production.
• Strong creative ideation, storytelling, presentation and client management skills.
• Able to thrive in a fast-paced environment and meet tight deadlines.