Creative Lead – Travel Marketing

About the role

As Creative Lead in Dubai you will set the creative standard for Beautiful Destinations' largest market, shaping campaigns for top tourism, hospitality and government brands across the Middle East.

Key responsibilities

• Concept and pitch original campaign ideas, write treatments and outline scripts for flagship projects.
• Select, direct and manage cinematic creators, self‑shooting directors and social creators from first frame to final cut.
• Coach and mentor creators in the academy, refining curriculum and ensuring high‑quality output.
• Build and expand the regional creator network while maintaining a strong quality bar across all formats.

Required profile

• Approximately 8 years of experience in creative development, production or agency leadership, preferably in travel, tourism, hospitality or luxury sectors.
• Proven ability to present and sell ideas to senior clients (CMOs, marketing heads) and win buy‑in.
• Strong understanding of both cinematic and social‑first storytelling, with experience directing diverse creator types.
• Comfortable working fast, adapting to AI tools and mentoring young talent under pressure.

Required skills

• Claude Design
• AI image and video tools