CRM Manager

About the role

We are seeking a strategic and results‑driven CRM Manager to lead customer relationship initiatives and boost engagement across multiple channels. The role focuses on developing CRM strategies, optimizing customer journeys, and improving retention to enhance overall satisfaction.

Key responsibilities

• Analyze customer data to identify behavioral trends and manage segmentation.
• Design and execute targeted campaigns that support business growth.
• Monitor CRM performance and improve lifecycle management.
• Coordinate marketing initiatives and ensure effective use of CRM platforms and automation tools.
• Collaborate with sales, marketing, and customer service teams to align engagement strategies with company objectives.

Required profile

• Strong understanding of CRM principles and strategies.
• Excellent analytical, organizational, and problem‑solving abilities.
• Ability to interpret data and translate insights into actionable plans.
• High attention to detail with a customer‑focused mindset.

Required skills

• Customer Segmentation
• Lifecycle Management
• CRM Platforms
• Marketing Automation Tools
• Retention Strategies
• Customer Databases