Digital Graduate Trainee – Digital Consumer Engagement

About the role

L'Oreal Middle East offers a 9-12 month Digital Consumer Engagement graduate programme in the UAE, open to final-year university students and fresh graduates. You will join the Digital Consumer Engagement team and help shape consumer experiences across the group's digital platforms.

Key responsibilities

• Manage consumer engagement across social media and customer care channels, and support the implementation and optimisation of L'Oreal's digital tools and technologies.
• Monitor consumer queries, ensure timely responses and maintain high response rates across channels.
• Coordinate with external agencies on community management, content moderation and consumer engagement.
• Support the rollout and transformation of customer care processes using Salesforce across brands and direct-to-consumer platforms.
• Contribute to monthly reporting and performance tracking, including customer care and digital tool reports.
• Help implement digital tools such as Sprinklr, SAP, DOMO and Salesforce with brands and agency partners.
• Explore social commerce opportunities such as live streaming and shoppable content to turn engagement into sales.
• Collaborate with internal teams and external stakeholders to improve digital processes and the consumer experience.

Required profile

• Final-year university student or fresh graduate (less than 2 years since graduation).
• Fluent in written and spoken English and Arabic.
• Up to 2 years of experience in digital marketing, digital consumer engagement or a related field.
• Proactive, entrepreneurial and results-oriented, with a genuine interest in digital trends, technology and innovation.

Required skills

• Comfortable working with digital platforms, CRM systems, social media analytics and web analytics tools.
• Strong project management and organisational skills, able to handle multiple projects at once.
• Solid analytical skills and attention to detail.
• Strong communication and stakeholder management skills.