Digital Marketing Manager - AI & Growth

About the role

CX Unicorn is looking for an AI-centric Digital Marketing Manager who combines creative thinking, performance marketing expertise and data-driven decision-making to drive measurable growth. AI should be part of how you work, from audience research and campaign strategy to creative development, experimentation and reporting. The role requires on-site presence in Dubai.

Key responsibilities

• Build AI-enabled campaign strategies combining audience insights, market research and business objectives
• Own performance marketing: plan, launch, manage and optimise paid campaigns on Google Ads, Meta, LinkedIn and other channels
• Use LLM tools (ChatGPT, Claude, Gemini) for research, ideation, copywriting, planning and analysis
• Create campaign concepts, messaging, briefs and content variations with AI tools and human judgment
• Develop reusable prompts, templates and automations to speed up campaigns
• Run structured experiments on audiences, creatives, messaging, offers and landing pages
• Track lead quality, conversion rates, acquisition costs and ROAS, and build dashboards and reports
• Present strategies and insights, and align campaigns with sales priorities
• Evaluate emerging AI tools and review AI-generated work for accuracy and brand consistency

Required profile

• Minimum 3 years of digital marketing experience, including hands-on performance marketing
• An AI-centric mindset and practical use of AI across marketing activities
• Strong creative abilities in ideation, copywriting, messaging and visual storytelling
• Data-driven approach, with experience interpreting campaign metrics
• Excellent presentation and data visualization skills
• Willingness and ability to work on-site in Dubai, UAE

Required skills

• Strong working knowledge of LLM tools and prompting techniques
• Familiarity with analytics, conversion tracking, attribution and A/B testing
• Preferred: AI tools for image, video or design; automation tools such as Zapier, Make or n8n
• Preferred: Google Analytics 4, Google Tag Manager, Looker Studio and CRM platforms
• Preferred: experience marketing to UAE or GCC audiences and a portfolio showing measurable results