Digital Marketing Manager – Islamic & Emirati Banking

About the role

The Digital Marketing Manager will lead the overall marketing strategy and budget for Islamic and Emirati banking products in the UAE. The role is responsible for designing, executing and optimizing integrated 360° campaigns across digital and offline channels to drive growth and measurable business outcomes.

Key responsibilities

• Develop quarterly product‑marketing strategies aligned with business objectives, Shariah guidelines and approved budgets.
• Plan and execute end‑to‑end New‑to‑Bank (NTB) and Existing‑to‑Bank (ETB) campaigns, including creative development, media planning, execution, tracking and optimisation.
• Design and implement the digital marketing strategy – social media, SEO/SEM, display advertising, web, database marketing and performance tracking.
• Analyse campaign performance, customer insights and competitor activity to continuously improve ROI.
• Manage marketing budgets, vendor accruals and payments in line with finance and governance policies.

Required profile

• 7‑10 years of experience in digital and product marketing, preferably within Islamic banking or financial services.
• Proven track record of delivering ROI‑driven digital campaigns and managing large marketing budgets.
• Bachelor’s degree; postgraduate qualification is a plus. Arabic communication skills are an advantage.

Required skills

• SEO / SEM
• Social media advertising
• Display advertising
• Database marketing
• Campaign tracking and analytics
• Media planning
• Budget management