Digital Marketing Manager – Lifestyle Dining

About the role

We are seeking a results‑driven Digital Marketing Manager to shape and execute the digital growth strategy for our lifestyle dining portfolio, including brands such as SUSHISAMBA, Signor Sassi, MOTT32 and Hanu. The role blends creativity, performance marketing and data‑driven decision‑making to boost brand awareness, guest engagement and revenue across multiple venues.

Key responsibilities

• Develop and implement digital marketing strategies to increase reservations, footfall and revenue across all venues.
• Plan, launch and optimise paid media campaigns on Meta, Google, TikTok and programmatic platforms with clear ROI targets.
• Manage budgets, forecast performance and continuously improve CPL, CPA and ROAS through testing and reporting.
• Collaborate with creative teams on photoshoots, reels and lifestyle campaigns.
• Drive influencer/KOL partnerships and evaluate their impact.
• Support new openings, events and seasonal promotions.
• Execute email and CRM campaigns, design guest lifecycle journeys and segment audiences for retention.
• Implement loyalty and database growth initiatives.
• Track KPIs such as bookings, traffic, conversions and revenue attribution; build dashboards and performance reports.
• Utilise GA4, tracking pixels and other tools to improve attribution accuracy.
• Work closely with venue operations, PR and marketing teams and manage external agencies or freelancers as needed.

Required profile

• 3‑5+ years of digital marketing experience, preferably in hospitality, lifestyle, F&B or luxury sectors.
• At least 1 year in a managerial capacity overseeing multiple brands or locations.
• Proven track record of driving measurable growth in bookings, revenue or footfall.
• Strong analytical mindset with excellent reporting skills.
• Creative mindset with a commercial focus.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• Programmatic advertising
• Google Analytics 4
• Tracking pixels
• HubSpot
• Mailchimp
• Salesforce