Digital Marketing Specialist

About the role

We are seeking an Arabic‑speaking Digital Marketing Specialist to design, implement and optimise online marketing programmes that boost brand visibility, drive traffic and generate qualified leads. The role combines strategic planning with hands‑on execution across multiple digital channels.

Key responsibilities

• Develop and execute comprehensive digital strategies covering SEO, performance marketing, content creation and website optimisation.
• Implement SEO tactics – keyword research, on‑page optimisation, meta‑tags, link‑building – to improve organic rankings.
• Plan, launch and manage paid campaigns on Google Ads, social media platforms and display networks, continuously optimising for cost‑per‑lead and ROI.
• Analyse traffic and campaign data using Google Analytics and other tools; produce regular performance reports with actionable insights.
• Utilise marketing automation platforms to nurture leads and streamline workflows.
• Manage digital budgets, allocate spend across channels and monitor expenses for cost‑effectiveness.
• Coordinate with third‑party agencies, ensuring KPI delivery and quality standards.
• Conduct market and competitor research to identify trends, opportunities and emerging technologies.
• Oversee website health, ensuring fast load times, responsive design and SEO compliance.

Required profile

• Fluent Arabic with strong written and verbal communication skills.
• Proven experience in managing end‑to‑end digital marketing campaigns.
• Ability to interpret data and translate findings into strategic recommendations.

Required skills

• Search Engine Optimization (SEO)
• Google Ads (search, display, video)
• Social media advertising (Facebook, Instagram, LinkedIn, etc.)
• Google Analytics and related analytics platforms
• Marketing automation tools (e.g., HubSpot, Marketo)
• Keyword research and content marketing
• Budget planning and management
• Website optimisation and CMS familiarity

What we offer

• Opportunity to shape digital growth for a dynamic brand.
• Collaborative, multilingual work environment.
• Access to the latest marketing technologies and training.