Digital Marketing Specialist

About the role

Alliance Prime is looking for a creative and results‑driven Digital Marketing Specialist to join its on‑site team in Dubai. The role combines SEO expertise with broader digital marketing, social media, email and design responsibilities to boost brand visibility and growth.

Key responsibilities

• Develop and execute on‑page, off‑page and technical SEO strategies, conduct keyword research and competitor analysis, and optimise website content and structure.
• Plan, create and manage content across social media platforms and run paid advertising campaigns on Google Ads and Meta Ads Manager.
• Write SEO‑optimized copy for blogs, ads, websites and social posts, and manage email marketing campaigns.
• Design graphics, banners and visual assets for social media, paid ads and marketing materials using Adobe Photoshop, Illustrator or Canva.
• Monitor performance using Google Search Console, Google Analytics, SEMrush and other analytics tools, and report on key metrics.

Required profile

• 2–4 years of experience in digital marketing or a related field.
• Strong knowledge of SEO best practices and hands‑on experience with SEO and SEM tools.
• Proven copywriting and content creation abilities.
• Proficiency in graphic design and branding principles.
• Experience with email marketing platforms.

Required skills

• SEO (on‑page, off‑page, technical)
• Google Search Console
• Google Analytics
• SEMrush
• Google Ads
• Meta Ads Manager
• Adobe Photoshop
• Adobe Illustrator
• Canva
• Mailchimp or HubSpot