Digital Marketing Specialist

About the role

We are expanding our Digital Marketing team and are looking for a Digital Marketing Specialist to manage the day‑to‑day digital performance of a portfolio of restaurant brands in Dubai. The role combines paid and organic campaign management with content creation and performance analysis.

Key responsibilities

• Develop and execute organic social strategies, maintaining monthly publishing calendars for Instagram and TikTok.
• Write all copy for ads, social captions, emails, newsletters, landing pages and Google Business posts, adapting to each brand’s voice.
• Design and adapt campaign assets (static images, carousels, stories, simple motion graphics) using Canva and Adobe Creative Suite, and prepare creative briefs.
• Track, analyse and report weekly and monthly KPIs such as reach, engagement, CTR, CPA, ROAS, reservations and delivery orders, providing actionable recommendations.
• Maintain and optimise Google Business profiles, menus, listings and review platforms, ensuring SEO‑friendly website content.
• Coordinate end‑to‑end campaign rollouts with restaurant operations, chefs and the content team, aligning shoots, launch dates and influencer activities.
• Monitor competitor activity and platform trends in Dubai’s F&B scene, proposing new formats and placements.

Required profile

• 3‑5 years of digital marketing experience, preferably within F&B, hospitality or lifestyle brands in the UAE/GCC.
• Proven ability to plan, execute and optimise paid and organic campaigns across Meta, TikTok, Google and Snapchat.
• Strong copywriting and storytelling skills, with experience adapting tone of voice for multiple brands.
• Highly organised, deadline‑driven and capable of managing several brands simultaneously.

Required skills

• Meta Ads Manager / Meta Insights
• TikTok Ads platform
• Google Ads / Google Analytics 4
• Snapchat Ads
• Canva
• Adobe Creative Suite (Photoshop, Illustrator, etc.)
• Email/CRM platforms
• Restaurant technology systems such as SevenRooms, OpenTable, ETAP