Digital Marketing Specialist

About the role

The Law Reporters (TLR) is a techno-legal platform offering legal knowledge, expert commentaries and a curated directory of lawyers, law firms, audit firms, consulting firms and authors across the Middle East. It is looking for a full-time, on-site Digital Marketing Specialist in Dubai to plan, run and optimise digital marketing campaigns that raise brand awareness and platform engagement.

Key responsibilities

• Manage social media accounts and develop online marketing strategies
• Track and analyse web analytics and create data-driven reports to improve campaign performance
• Coordinate with content and product teams to support user acquisition
• Manage email marketing initiatives
• Implement SEO and SEM best practices to drive traffic and conversions

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience
• Prior experience in legal, professional services or knowledge-based platforms in the Middle East is an advantage
• Ability to work independently, manage multiple projects and meet deadlines in a fast-paced environment

Required skills

• Digital and online marketing, including campaign planning and execution
• Social media marketing and management of professional profiles
• Web analytics, including Google Analytics
• SEO/SEM, email marketing, marketing automation tools and content coordination are beneficial