Digital Media Planning Specialist

About the role

Arla is looking for a Digital Media Planning Specialist to join its in‑house digital team in Dubai. You will shape full‑funnel media strategies for the MENA region, turning consumer insights into impactful campaigns across paid, owned and influencer channels.

Key responsibilities

• Lead full‑funnel media strategy and execution across Meta, TikTok, Snapchat, Google and programmatic platforms.
• Translate consumer insights into actionable media plans that drive awareness to conversion.
• Design connected experiences across paid, owned and influencer channels for cohesive brand interactions.
• Leverage media agency expertise to optimise planning, platform partnerships and performance.
• Continuously optimise campaigns using data, testing and emerging trends such as CTV, creators and commerce.
• Analyse performance and consumer behaviour to provide data‑driven recommendations.
• Collaborate with creative, content, e‑commerce and other functions to ensure alignment.
• Apply deep knowledge of MENA consumer behaviour, especially in KSA and UAE, to shape strategies.
• Lead influencer integration across the funnel with clear roles and measurable impact.
• Use social listening to generate insights, optimise campaigns and monitor brand sentiment.

Required profile

• Bachelor’s degree in marketing, advertising, business, communications or a related field.
• Minimum 4 years of experience in digital media planning, preferably on FMCG accounts.
• Strong analytical ability to interpret data and optimise campaigns.
• Fluency in English and Arabic.
• Proven experience managing media budgets to maximise ROI.
• Excellent collaboration and communication skills.

Required skills

• Google Ads
• Facebook Ads Manager (Meta)
• TikTok Ads Manager
• Programmatic advertising platforms
• Social listening tools