Director of Marketing, PR & Communications

About the role

Exceptional Hospitality Starts with You. Picture yourself brightening someone’s day. When you join the Hotels team, you’ll drive revenue growth across all hotel segments while spreading the light and warmth of hospitality through memorable guest experiences.

Key responsibilities

• Shape and execute marketing, PR and communications strategy: develop and implement integrated marketing, public relations, communications, brand, and digital strategies aligned with the hotel's commercial objectives and long‑term vision.
• Drive brand awareness and business growth: support revenue generation and business performance through impactful marketing campaigns, strategic partnerships, media exposure, and innovative promotional initiatives.
• Lead marketing planning and performance reviews: facilitate regular campaign and performance reviews while contributing to annual marketing plans through analysis of market trends, guest insights, brand performance, and growth opportunities.
• Ensure commercial alignment: collaborate closely with Sales, Revenue Management, and Operations teams to align marketing activities with pricing, distribution, sales strategies, and business objectives.
• Foster media and stakeholder relationships: build and maintain strong relationships with media representatives, influencers, tourism authorities, corporate partners, and community stakeholders to enhance the hotel's visibility and reputation.
• Develop data‑driven marketing strategies: monitor market trends, competitor activities, digital analytics, and consumer behavior to inform decisions and maintain a strong competitive position.
• Cultivate a high‑performing team: recruit, develop, and inspire marketing and communications talent through effective leadership, performance management, coaching, professional development, and recognition programs.
• Protect and enhance the hotel's reputation: oversee public relations activities, crisis communication plans, brand messaging, and online reputation management to ensure a consistent and positive brand image across all channels.